Does “irrationality” travel? Why applied behavioural science needs to consider cultural context
First in a series of articles focused on the ways in which factors such as cultural context influence individual decision making.
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Elina Halonen
Sep 23, 20206 min read
The reason why we know so little about culture and decision-making
As applied behavioural science grows in popularity around the world, we are at a point where we need to consider how can be applied in...
Elina Halonen
Sep 23, 20202 min read
Diversity in behavioural science matters because we’re mostly a bunch of WEIRDos
It's not just the people we study, but the scientists themselves who are WEIRD.
Merle van den Akker
Sep 15, 20203 min read
But Would It Replicate in the Netherlands?
There are many great researchers and institutions in America, so it’s not surprising that America has a stake, if not even a large stake...
Merle van den Akker
Sep 14, 20205 min read
Is Behavioural Science just too WEIRD?
Behavioural science is weird - not in a deviation from the norm type of way but most definitely in a negative way.
The biggest challenge for our field in the next 10 years… would be to understand the generality of the findings we have. We have lots of findings and different aspects and we have assumed for a long time that they would just carry over in different contexts and different occasions.
As we get access to more people and more cultures, I think we’ll have to have a more nuanced understanding of our theories and we will have to learn to adjust them based on other intervening factors that might come from culture for example. We have been ignoring culture too much.
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