IT'S TIME TO FOCUS ON

THE MIND IN CONTEXT

Interest in behavioural science and its applications in both policy and commercial sector has grown exponentially over the past decade. Societies, workplaces and families are increasingly multicultural, and global events like COVID-19 have shown the impact of culture on behaviour around the world. 

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Yet the insights we lean on are still often based on a narrow slice of humanity. 

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There is a lot of research on cross-cultural psychology, but it’s mostly hidden in scientific journals and academic handbooks. Although our understanding of hidden contextual forces like culture has increased exponentially, it’s largely not reflected in the books accessible to a wider audience. 

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That leads to missed opportunities for understanding and positive application of behavioural insights in the global context. 

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The goal of Mind in Context is to bring those insights to light, and empower people with a deep understanding of the hidden forces that shape how we think, feel, and behave.